NYSID Posts Filing Guidance for EIAs under New Law

The NYSID has posted Filing Guidance for equity indexed annuities on its website, now that changes have been made to the nonforfeiture law to specifically address these products.  Most important is the explicit prohibition against using the CL6 certification process for these filings.  Properly marked, the Department states that submissions will be given priority in the prior approval queue.  

Because the "Deemer" process is statutorily mandated, it remains available.  It is worth noting that this guidance indicates that deemer filings "will be handled within the time frames specified by statute."  This may be a filing strategy worth seriously considering because experience has shown that priority given innovative product submissions often does not result in a very speedy review.   If EIAs move at a similar pace, the statutory time frames of the deemer law may be an attractive alternative and yet still result in a full review prior to marketing the product. 

In addition to this guidance, the Department has provided an important warning in preparing these submissions to which companies will want to pay close attention.  NY's new law (which will be effective October 8, 2008) requires submission of a demonstration that the present value of the possible 1% reduction in the guaranteed minimum interest rate does not exceed the market value of the benefit.  The Department notes here that the Memorandum of Variable Material (where some companies have placed their GMIR procedures under the current nonforfeiture law) is a publicly available document. If your company seeks confidential treatment of that present value demonstration, it must be separate from the other filing material and a specific request for confidentiality is required. 

Finally, the NY Insurance Department asks that EIA submissions include a sample sales illustration.  They further indicate that, on a case-by-case basis, marketing material may be requested. 

Regulation of EIAs

This week's edition of Investment News has two articles on the SEC move to regulate equity-indexed annuities (EIAs).  In addition, comments continue to come in on the SEC's website.  

In Sara Hansard's July 14 article in Investment News:  State insurance regulators are angry about EIA proposal, she reports that Susan Voss, Iowa's Insurance Commissioner is scheduled to meet with SEC Chairman Christopher Cox tomorrow to address her concerns.  The SEC's proposed regulation, in a reversal of their 1997 determination that EIAs were insurance products, would regulate EIAs as securities, with the requirement of prospectuses and other federally-mandated disclosures.  In the same July 14 edition, Darla Mercado reports on Agents' concerns over the move by the SEC

That agent concern is certainly evident on the SEC's website where over 50 comments were posted on one day alone last week.  Many of those comments appear to be somewhat emotional reactions and I am hopeful that as we get closer to the deadline for input, there will be comments that reflect well-reasoned positions on the issues raised by this move. The Hansard article indicates that SEC spokesman John Nester stated, via e-mail, that SEC officials "look forward to hearing and considering all views" as the review the proposal.  It also reports that several organizations, including ACLI and NAVA, are still evaluating the proposal.

Mercado reports that agents are concerned about having to affiliate with a broker-dealer and the resulting costs and loss of control they would experience in order to sell EIAs.  Registered reps counter that federal oversight will improve sales standards.  

State regulators are pointing to the new suitability model regulation as a more appropriate vehicle to safeguard insurance consumers.