This morning's thoughts on regulation...
In a recent ( 11/18/08) column by Michael Skapinker in the Financial Times, he discusses the tension between executive management, who often have personal stakes in short term outcomes, and shareholders/employees/pensioners, the latter two in particular have longer term stakes in the financial well-being of the institution. The column is titled "Every fool knows it is a job for government." What struck me was the complete absence of any discussion of the interest of depositors, borrowers or other consumers of the services the institutions offer. Much of the discussion relates to financial institutions and it seems to be the assumption that consumers of most financial services can move from one institution to another pretty easily. Of course that ability to move from one provider to another is a basic tenet of the free market.
No other financial institution has as long-term commitments to their customers as insurers and life insurers in particular. It is often not economically rational to move between insurers: note all the replacement regulations designed to make this as clear as possible to consumers. This long-term relationship is obviously not news to anyone in the life insurance industry. But it it continues to shock me, as more and more people seem to take federal regulation of insurance as a given in the fairly near future, that the articles dealing with the direction of regulation do not make a distinction between the short-term relationships that many financial institutions have with their customers and the long term relationships that are important in life insurance and annuities.
It is likely that corporate governance will again be raised as an important component of the new financial services regulatory landscape. And corporate governance is important, but corporate boards have a duty to shareholders, and as Michael Skapinker points out in his column, shareholders are increasingly transitory and are likely to have short-term interests too. That is why for life insurers, regulation through the boardroom may not be as effective as it may be for other insititutions.
Insurance consumers will always be more difficult to protect because of the long time horizons and the nature of the guarantees involved. As we watch Insurers apply to become thrifts, the lines among financial institutions continue to become more and more blurred. The danger is that in the eyes of inexperienced insurance regulators, the lines between the consumers of financial services will also be blurred, and if insurance companies are not regulated in a way that safeguards their customers, not "just" their shareholders, employees and pensioners, insurance regulation will not be effective insurance regulation.