New SERFF Guidelines for NY Life Bureau
The NYSID has posted new SERFF guidelines for life product submissions on their website. This new guidance is particularly helpful in completing the NAIC Transmittal form specifically for NY requirements.
It should be noted that the Life Bureau has not historically given priority to SERFF filings and that does not appear to change with this guidance. If a certified filing is clean, it will move VERY quickly through the Life Bureau whether it is submitted by paper or via SERFF. We would be happy to discuss the pros and cons of each method with you!